Looking at the Numbers 1, 4 and 7 the badge fits in perfectly.
For the current Dortmund numbers, we very quickly agreed on stepping away from the original edgy 80s numbers and let the round club badge dictate the language. Usually we go through 2-3 initial ideas, sketch them up and see if the work or not. How many variations did you go through to reach the finishing line? Again, the jersey as a whole was considered. We thought of introducing this 3D numbers not only because of the current 80s design trend, but also because the thin lines that create the 3D effect also feature on the front of the home and away jersey, both horizontally and vertically. Of course also Borussia Dortmund was playing in this typeface. From the mid 70s to the early 90s it seemed like this was the only typeface that was used on the back of football jerseys. The 3D numbers are a classic of that time. In addition, a lot of small high-end streetwear brands looked into the 1980s inspired football jerseys. There is a current trend within this seasons kit designs, in that PUMA and adidas both re-issued a classic pattern from the 1980s (PUMA´s diamond graphic, ADIDAS´s Manchester United third shirt) and also HUMMEL´S current goalkeeper jersey root back to their archive. To be worn across all competitions, we spoke to PUMA's Ulrich Planer to get the low down on the creation of the font. Taking retro style and throwing it into the contemporary mix, this is arguably one of the best type's as we head on into the start of the season. A club inspired by the fans, we take a look at the font that will be gracing their shirts for the 15/16 season in our latest look at football type. Trailblazers in their unrivalled quest to lead the free-thinking football world, Dortmund have been one of the go-to clubs for creativity.
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